Short Essay

Empowering Affordable Healthcare: A Deep Dive into PMBJP in India

Sadhan Kumbhakar

State Aided College Teacher, Department of  Economics, Manbhum Mahavidyalaya, Purulia, West Bengal                                                                                 

Email: sk.economics.mmv@gmail.com

The Pradhan Mantri Bharatiya Janaushadhi Pariyojana (PMBJP) is a flagship initiative launched by the Government of India to provide quality medicines at affordable prices through dedicated outlets known as Janaushadhi Kendras. The scheme aims to provide affordable medicines to common people, especially the economically weaker sections. PMBJP is the flagship scheme of the Government of India. This research article explores the historical development, operational structure, benefits, challenges and future potential of the PMBJP. It critically examines the scheme’s outreach, economic impact and its role in bridging the accessibility gap in healthcare. The article also highlights the effectiveness of generic medicines and public awareness. Drawing on the latest scholarly and government sources, this study provides an in-depth evaluation of PMBJP's real-world implementation and policy relevance.

DOI: https://doi.org/10.64456/panch2025v16i2.05